Founded in 1994, Morgan Blue evolved from a specialized oil manufacturer for cars and farms into a pioneer in cycling-specific lubricants, greases, and cleaners. Its origins trace back to a collaboration with Nick Vandecauter, a mechanic for the Lotto cycling team, who sought high-performance oils tailored for bikes. Through meticulous testing and innovation, Morgan Blue expanded its offerings, quickly gaining traction within the professional cycling community and becoming a trusted name in the industry.

Today, Morgan Blue continues to set the standard for quality and reliability, offering a comprehensive range of in-house-produced lubricants, degreasers, cleaning agents, and massage products. With partnerships spanning elite teams like Soudal Quick-Step, Israel Premier Tech, and Canyon SRAM, Morgan Blue's products are integral to the maintenance and performance of cycling's top athletes. Whether ensuring smooth chain function or aiding recovery with massage oils, Morgan Blue is synonymous with professional-grade care.