Rouleur Live has earned global acclaim as the cycling industry’s premier event, showcasing the latest products, plus professional racer’s bikes, and some heritage models too! Visitors are treated to an impressive array from the leading brands, insightful Live Talks featuring key industry personalities, and appearances by top professional riders.
The main entrance hall welcomed guests through a beautifully curated display of race machines, and the Giro d’italia Trophy. Among the display was the actual Wilier bike on which Mark Cavendish claimed his 35th Tour de France stage victory, equipped with the Vision 35 TDF Limited Edition Metron wheelset.
The entrance conjured up the emotion of racing, with past race commentry playing in the background.
The Windwave area was packed for the full three days, with visitors excited to see the latest from Colnago, CeramicSpeed, Lightweight, and Vision. Between the crowds, we managed to find the occasional quiet moment to shoot a few photos!
In addition to the main show, Colnago set up a Pop-Up Shop just opposite. It stayed open late, giving Rouleur attendeees an extra destination to visit after the show had closed! No tickets were required, and everyone was welcome, with complementary food and drink provided.
Photos: John Arthur
