{"id":368,"date":"2021-09-23T10:00:00","date_gmt":"2021-09-23T09:00:00","guid":{"rendered":"https:\/\/blog.citrus-lime.com\/wind\/?p=368"},"modified":"2025-01-14T10:26:24","modified_gmt":"2025-01-14T10:26:24","slug":"colnago-ice-fire-v3rs-first-to-adopt-digital-passport-powered-by-blockchain","status":"publish","type":"post","link":"https:\/\/blog.citrus-lime.com\/wind\/colnago-ice-fire-v3rs-first-to-adopt-digital-passport-powered-by-blockchain\/","title":{"rendered":"Colnago Ice &amp; Fire V3RS &#8211; First to adopt digital passport powered by Blockchain"},"content":{"rendered":"\n<p><em>Innovative Italian brand partners with blockchain-based platform MyLime, becoming first cycling manufacturer to adopt blockchain technology, providing customers with proof of validity and ownership, combating theft and counterfeit.<\/em><\/p>\n\n\n\n<p><em>Tadej Poga\u010dar will feature the technology on the bike he designed by himself.<\/em><\/p>\n\n\n\n<p>Beginning with the bike that will be raced by 2020 and 2021 Tour de France champion, Tadej Poga\u010dar this coming Sunday at the 2021 UCI Road Racing World Championship in Belgium, Colnago will integrate blockchain technology into its new bicycles. As the first manufacturer to link its physical products to a virtual, distributed ledger, Colnago leads the way to ensure the validity and proof of ownership of new Colnago frames. Colnago will begin to leverage blockchain technology across its frames starting in 2022.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_Tag_blackback.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"2249\" height=\"1500\" src=\"https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_Tag_blackback.jpeg\" alt=\"\" data-id=\"370\" data-full-url=\"https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_Tag_blackback.jpeg\" data-link=\"https:\/\/blog.citrus-lime.com\/wind\/?attachment_id=370\" class=\"wp-image-370\" srcset=\"https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_Tag_blackback.jpeg 2249w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_Tag_blackback-300x200.jpeg 300w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_Tag_blackback-1024x683.jpeg 1024w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_Tag_blackback-768x512.jpeg 768w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_Tag_blackback-1536x1024.jpeg 1536w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_Tag_blackback-2048x1366.jpeg 2048w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_Tag_blackback-270x180.jpeg 270w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_Tag_blackback-770x515.jpeg 770w\" sizes=\"auto, (max-width: 2249px) 100vw, 2249px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_detail1_blackback1.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"2250\" height=\"1500\" src=\"https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_detail1_blackback1.jpeg\" alt=\"\" data-id=\"369\" data-full-url=\"https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_detail1_blackback1.jpeg\" data-link=\"https:\/\/blog.citrus-lime.com\/wind\/?attachment_id=369\" class=\"wp-image-369\" srcset=\"https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_detail1_blackback1.jpeg 2250w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_detail1_blackback1-300x200.jpeg 300w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_detail1_blackback1-1024x683.jpeg 1024w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_detail1_blackback1-768x512.jpeg 768w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_detail1_blackback1-1536x1024.jpeg 1536w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_detail1_blackback1-2048x1365.jpeg 2048w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_detail1_blackback1-270x180.jpeg 270w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>\u201cWhether it was disc brakes, the use of carbon fiber, or aerodynamic designs, Colnago has always been a company that brings innovations to market before other cycling brands,\u201d said Nicola Rosin, Colnago CEO.<\/p>\n\n\n\n<p>Manolo Bertocchi, Colnago Head of Marketing, added: \u201cWe have been looking at the security provided by blockchain technology to give our customers the confidence to know that the frame they are buying is authentic and to demonstrate the chain of ownership forever. We will also announce other functions based on blockchain with the new year.\u201d<\/p>\n\n\n\n<p>Colnago\u2019s partner for this innovative program is Italian tech company MyLime who has developed a strong base of partners in the luxury market. MyLime will connect Colnago frames to the Automotive Blockchain\u00ae where records of any frame\u2019s manufacture, transport and sale will be recorded. Because the data stored on the blockchain is distributed, it can not be faked or changed once registered, providing ultimate proof of ownership.<\/p>\n\n\n\n<p>The Colnago V3Rs that will be raced by Poga\u010dar at the UCI Road World Championship on September 26th will feature a special \u2018Ice &amp; Fire\u2019 livery that the 23-year-old Slovenian designed, and will be auctioned off at the moment of the launch of the new Colnago website and app in 2022.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-colnago-V3RS-fire-ice-4.jpeg\" alt=\"Colnago Ice &amp; Fire V3RS - First to adopt digital passport powered by Blockchain\" class=\"wp-image-371\" srcset=\"https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-colnago-V3RS-fire-ice-4.jpeg 1920w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-colnago-V3RS-fire-ice-4-300x169.jpeg 300w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-colnago-V3RS-fire-ice-4-1024x576.jpeg 1024w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-colnago-V3RS-fire-ice-4-768x432.jpeg 768w, https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-colnago-V3RS-fire-ice-4-1536x864.jpeg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Tadej Poga\u010dar said: \u201cIt\u2019s the first time I have designed a bike and working with Colnago engineers and designers has been very exciting. The idea is that my head is cold like ice while racing, but my legs are always on fire and Colnago has delivered Frozen colors to represent this dichotomy.\u201d<\/p>\n\n\n\n<p>Colnago will move to add blockchain transactions to team and production bikes in 2022 and information around manufacture, sales and ownership will be stored on MyLime\u2019s blockchain-based platform where it can be accessed by anyone. Additionally, Colnago will make a Non-Fungible Token (NFT) version of each bike available to the owner.<\/p>\n\n\n\n<p>Colnago\u2019s technical partner MyLime has developed and created an RFID tag that is inextricably linked to the bike frame and grants access to the information in the bike&#8217;s digital passport through a smartphone app that is linked to the blockchain. When the frame is sold to a new owner, the transfer of ownership can be managed with MyLime\u2019s certified process. The transparency offered by MyLime\u2019s blockchain solution will lend absolute traceability and will ensure the bicycle&#8217;s value over time. Furthermore, Colnago and MyLime have evaluated the various blockchain technologies that respect sustainability paradigms and have chosen one, among those that are available and reliable, that best limits the use of intensive computing resources for block validation.<\/p>\n\n\n\n<p>Find out more <a href=\"https:\/\/www.colnago.com\/en\/iceandfire\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovative Italian brand partners with blockchain-based platform MyLime, becoming first cycling manufacturer to adopt blockchain technology<\/p>\n","protected":false},"author":42,"featured_media":372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[51],"tags":[],"class_list":{"0":"post-368","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-road-news"},"featured_image_src":"https:\/\/blog.citrus-lime.com\/wind\/wp-content\/uploads\/sites\/29\/2021\/11\/windwave-blog-Colnago_V3Rs_Ice-Fire_thumbnail.jpeg","author_info":{"display_name":"Windwave","author_link":"https:\/\/blog.citrus-lime.com\/wind\/author\/gordon\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.citrus-lime.com\/wind\/wp-json\/wp\/v2\/posts\/368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.citrus-lime.com\/wind\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.citrus-lime.com\/wind\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/wind\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/wind\/wp-json\/wp\/v2\/comments?post=368"}],"version-history":[{"count":2,"href":"https:\/\/blog.citrus-lime.com\/wind\/wp-json\/wp\/v2\/posts\/368\/revisions"}],"predecessor-version":[{"id":374,"href":"https:\/\/blog.citrus-lime.com\/wind\/wp-json\/wp\/v2\/posts\/368\/revisions\/374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/wind\/wp-json\/wp\/v2\/media\/372"}],"wp:attachment":[{"href":"https:\/\/blog.citrus-lime.com\/wind\/wp-json\/wp\/v2\/media?parent=368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/wind\/wp-json\/wp\/v2\/categories?post=368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/wind\/wp-json\/wp\/v2\/tags?post=368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}